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[[File:CognitiveElements.png]]
'''[[Need]]''': every decision starts with a [[need ]] or needs. Need is a biological process in the brain, signaling that there is a lack of some resources. The resources may be physical resources or emotional resources. From a psychological perspective see [[Maslow's hierarchy of needs]].
'''[[Options]]''': A need can be [[reward|fulfilled]] in many ways. Every way is an “[[option]]”.
'''[[Selection]]''': We should compere the total value of every [[options]] and choose the best value. Yet for many reasons we will discusses later, we may not evaluate at all, or choose the option we are more familiar with, even if there are better [[options]]
'''Conjecture, Falsification & Corroboration[[Doing]]'': Every selection should be followed by actions designed in the selection phase. '''Learning''': Theories We learn from hypothesizing and from doing. Learning through the decision process and from the doing, is crucial for developing corroborated [[SON]]. corroborated SON is the base for our ability to predict well. The SON is built from theories we are built building and change testing throughout our entire life. We [[learn]] from others, or we conjecture about how things works. We may then test the theories, and see if they are false or corroborate (see Karl popper on terminology<ref>Popper, K. (2002). The Logic of Scientific Discovery (Routledge Classics). Routledge. </ref>).
==References==