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** loss prevention: hard cons react better to loss prevention massages (Lavine et al 1999)
** fear of death. very high correlation.
** threat arising from social and economic deprivation- high rise of nazi after 1929 economic crises. but Jost fail to observe that there is rise of extremism on both sides. There seems that there was also rise in Communism. ** threat to the stability ofthe social system Finished in p. 352 first chapter: In time of crises there is growing need for strong leadership and conservatism.
==Further readings==