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→Risk of Pain
====Factors Affecting Perception of Value====
=====Risk of Pain=====
It seems that there are mechanisms that relate to [[FFFF]] mode of thought that will casue people in ''fight'' mode to reduce the expected chances that painful outcomes will result, and also they will feel lest less pain, therefore they will take more risks. On the other hand, people in the ''flight'' or ''fright'' mode will percieve the likelihood of painful results as much higher and they will feel pain much more, therefore they will avoid risk more then the avarage person.
The amount of exposoure to risks, can also change the percived risk. The media can expose us to danger, to result unjustified fears and risk avodidence. on the other hand, in war time or in highly conservatives coutries, showing the bravery of the hero, without showin the damge it could suffer, will result a tendncy to taking risks.