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Paper: Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995

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Revision as of 04:17, 15 August 2012 by WinSysop (talk | contribs)

Original paper[1].

Summery

Lakoff set several moral metaphors used liberals and conservatives.

Conservative metaphors

The most important is strength metaphor:

  • Good
    • Being good is being upright
    • Morality is strength (Conservatives tel you to stand up and fight. It correlate with the FFFF for fighting against danger to survive. Tal Yaron 13:12, 15 August 2012 (IDT))
      • Through sufficient self-discipline to meet one's responsibilities and face existing hardships.
        • punishment can be good for you, since going through hardships builds moral strength.
      • Actively through self-denial and further self-discipline.
  • Bad
    • Being bad is being low
    • Doing Evil is falling
    • Evil is a force (Conservatives tend to see evil as something done by somebody, and this relate to the FFFF mode of somthing that try to harm us. Tal Yaron 13:10, 15 August 2012 (IDT))


references