Raising the conflict: (system 2 is get into state of erusal by detecting a conflict by the ACC).
telling about the current situation. then asking about the needs, to show that the curront framework doed not work to promote a RPE, which will give motivation for learning.
Intoduce the background, and let the readers get familar with the subject in hand. The logical sequence should be clear and obviase as posible to create the familiarty effect.
Let the person try to feel it subject as in his own experience. Khanman wrote in the introduction to thinking fast and slow, that what made their paper so well excepted throught many fields of science was their examples that enable people experience the errors of reasoning themselvs[1].
Explain how you found the answer in a logical form as posible.