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In social wars, partisans may try to harm other by [http://en.wikipedia.org/wiki/Smear_campaign smear campain], carried by gossip.
Gossip, I think is dervied from the need to talk with others and look at problems from other perspective. In people with low self-esteem and [[FFFF]] or [[system 1]] decison making system, the gossip is used to get reasurance that we are OK, and the others are bad.