[[conservatism|Conservatism]] and [[liberalism|Liberalism]] in the context of deliberation is states of mind that create different reaction to deliberation. When people in the state of mind of conservatism they usually will be less suspitable to adopt new ideas, they will be more planed-ction action driven and somtimes sometimes more aggresive aggressive or fearful<ref>[http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1026&context=poliscifacpub&sei-redir=1&referer=http%3A%2F%2Fscholar.google.co.il%2Fscholar_url%3Fhl%3Diw%26q%3Dhttp%3A%2F%2Fdigitalcommons.unl.edu%2Fcgi%2Fviewcontent.cgi%253Farticle%253D1026%2526context%253Dpoliscifacpub%26sa%3DX%26scisig%3DAAGBfm06hrHGDT1Hjj8pNKxLQjtPRgZVpg%26oi%3Dscholarr%26ei%3DlU2vUIwVqqfRBfqCgbgN%26ved%3D0CB4QgAMoADAA#search=%22http%3A%2F%2Fdigitalcommons.unl.edu%2Fcgi%2Fviewcontent.cgi%3Farticle%3D1026%26context%3D Oxley, D. R., Smith, K. B., Alford. John R., Hibbing, M. V., Miller, J. L., Scalora, M., Hatemi, P. K., et al. (2008). Political Attitudes Vary with Physiological Traits. Science, 321, 1667–1670.]</ref>. Conservatism is driving people to group more closely<ref>[http://www.charlielawing.com/metaphor_and_politics.pdf Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995]</ref>. On a state of liberalism, people will be more ready to exam new ideas, and they will be less action driven, and they will be more friendly and cooperative. In liberalism state, people tend to be more indevidualistic individualistic or to gather according to occisionaly occasionally sharing of intrestsinterests.

Liberalism and conservatism (LibCon) is a phrsae taken form the political scene, but it may apply to commerce, fashion and other social attitudes. In commerce, liberals, or early adopters, are people who tend to buy the newest products, while conservatives look for well tested products, who are old-fashioned <ref>Rogers Everett M., 1962,Diffusion of Innovations, Free Press of Glencoe, Macmillan Company</ref>. Although the phenomena is well known, It's characteristics are buffleing. A well known attempt to understand the phenomena was don by Lakoff[[Paper: Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995|the phenomena was done by Lakoff]]<ref>[http://www.charlielawing.com/metaphor_and_politics.pdf Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995]</ref>. Lakoff put liberals on the carring and empathic moral and the conservatives on the strong moral, which divide the world in to good and evil.