Liberalism and conservatism (LibCon) is a phrsae taken form the political scene, but it may apply to commerce, fashion and other social attitudes. In commerce, liberals, or early adopters, are people who tend to buy the newst newest products, while conservatives look for well tested products, who are old-fashiondfashioned <ref>Rogers Everett M., 1962,Diffusion of Innovations, Free Press of Glencoe, Macmillan Company</ref>. Although the phenomena is well knowenknown, It's cahrectarisitc characteristics are buffleing. A well knowen known attempt to understand the phenomena was don by Lakoff[[Paper: Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995|the phenomena was done by Lakoff]]<ref>[http://www.charlielawing.com/metaphor_and_politics.pdf Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995]</ref>. Lakoff put liberals on the carring and empathic moral and the conservatives on the strong moral, which divide the world in to good and evil.