* <span> ✅ </span> ''Mutual interests'': At the base of Google's algorithms lays the ability to find relevant answers specific for each user. Google enables each user to find answers on here specific interests. By doing so it helps users in writers from around the world to find each other.* <span> 💤 </span> ''Conflicts'': Google avoids conflicts by preferring answers that people prefer. It doesn't try to criticize or falsify sites' ideas.* ✅ ''Creating SON'': By finding the most used sites google creates public knowledge. The top listed sites are the [[SON]]s.* ✅ ''Evaluating'': Google evaluates the different options by how much other people rely upon them. We might say that other sites are created by people of knowledge Which prefer reliable sites. This with also the time the user stays on the sites to Google how much the site is thought to be reliable and interesting to users.* ✅ ''Selecting'': Google ranks pages according to the calculation her algorithm made. This helps users find the best options for them.