'''[[Selection]]''': We should compere the total value of every [[options]] and choose the best value. Yet for many reasons we will discusses later, we may not evaluate at all, or choose the option we are more familiar with, even if there are better [[options]]

'''Learning''': We learn from hypothesizing and from doing. Learning through the decision process and from the doing, is crucial for developing corroborated [[SON]]. corroborated SON is the base for our ability to predict well. The SON is built from theories we are building and testing throughout our entire life. We [[learn]] from others, or we conjecture about how things works. We may then test the theories, and see if they are false or corroborate (see Karl popper on terminology<ref>Popper, K. (2002). The Logic of Scientific Discovery (Routledge Classics). Routledge. </ref>).