Decsions are conducted in a "logical" the manner throught through [[the cognitive elements of decision making]]. Yet this "logical" thinking is mostly not common. usally usually people are influenced by an "ulogicalillogical" ways of thinkgthinking. sceintists fro severl diciplines scientists from several disciplines were able to describe these "unlogicalillogical" ways of thiking thinking, and some of the nural neural and cognitive mechanism that produce the "unlogicalillogical" thinking.

one ==Thinking fast, thinking slow==One of the most knowen known ideas about unlogical illogical thinking is the [[system 1]] and [[system 2]] methods of thinking puplarized popularized by Daniel Kahnman in his book "Thinking fast, Thinking thinking slow"<ref>Khanman D., 2011, Thinking fast, Thinking slow p. 36</ref>. Khanman describe two systems the brain uses to reason about the world. The first, [[system 1]], is a heuristic method of thinking. when we try to choose a solution, most of the times, we will use system 1, which is fast and do not cause high cognitive load. The problem with system 1, is that is tend to be wrong when the solution is not a simple solution, and that people tend to depend upon system one for most of their decision making. Another problem that is similar to system 1 fast thinking, is that most people tend [[Ignorance|not to recognize their lack of knowledge in the subject of decision making]]<ref> Kruger, Justin; David Dunning (1999). "[[feeling of knowledge|Unskilled and Unaware of It]]: [http://www.psoriasissociety.ttsg.org/pdfs/Dunning-Kruger%20Effect.pdf How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments]". Journal of Personality and Social Psychology 77 (6): 1121–34.</ref><ref>Kennedy, Ellen J., Leigh Lawton, and E. Leroy Plumlee. "Blissful ignorance: The problem of unrecognized incompetence and academic performance." Journal of Marketing Education 24.3 (2002): 243-252.‏</ref><ref>Dunning, David, et al. "Why people fail to recognize their own incompetence." Current Directions in Psychological Science 12.3 (2003): 83-87.‏</ref><ref>Dunning, David, Chip Heath, and Jerry M. Suls. "Flawed self-assessment implications for health, education, and the workplace." Psychological science in the public interest 5.3 (2004): 69-106.‏</ref>..

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