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==Further readings==
* [http://www.ted.com/talks/jonathan_haidt_on_the_moral_mind.html Jonathan Haidt: The moral roots of liberals and conservatives], on TED.
* Jazvic said (look at Kahnman p. 67)that new experience is danger, and therefore, human an animals will avoid new exprience: [http://en.wikipedia.org/wiki/Mere-exposure_effect mere-exprience effect]. (especially if [[FFFF]] is working....)
==References==