The [[value]] of the reward is signaled by the plesentness or pain of the reward. The magnitude of the reward will be determined by the volume of the of nuronal signaling that is connected to the reward and the intensety of nuronal firing. The amount of siganling, is due to the learning process [[LTP]] and [[STP]]. It will be composed of the chance for the expected results, and the immdiacy. the higher the chances, and the more immidate the results is axpected to be, the stronger the signal will be.
Pain and plesure are not equal. For most of the people, pain will cause more repalsion then plesure will cause attraction. This is due to the hazardous nature of pain. This may be the neuronal mechanism behind [https://en.wikipedia.org/wiki/Loss_aversion loss aversion]. The reward attraction function seems to be the basic mechanisms of the [https://en.wikipedia.org/wiki/Prospect_theory prospect theory].
[[File:Attraction.png|500px|center|The reward-attraction function model]]
The reward attraction function ====Factors Affecting the Value=========Risk of Pain=====It seems that there are mechanisms that relate to [[FFFF]] mode of thought that will casue people in ''fight'' mode to be reduce the expected chances that painful outcomes will result, and also they will feel lest pain, therefore they will take more risks. On the basic mechanisms other hand, people in the ''flight'' or ''fright'' mode will percieve the likelihood of painful results as much higher and they will feel pain much more, therefore they will avoid risk more then the [https://en.wikipedia.org/wiki/Prospect_theory prospect theory]avarage person.
It seems that educed connection between implication The amount of exposoure to risks, can also change the percived risk. The media can expose us to danger, to result unjustified fears and rewardrisk avodidence. The strength on the other hand, in war time or in highly conservatives coutries, showing the bravery of the hero, without showin the damge it could suffer, will be produced according result a tendncy to taking risks. A need to hury, may also reduce the perceptption of the chances to get injuerd, and also elevate risk taking. =====Need for Pleasure===== In satate of addiction, when the the learning rules concentration of the recepture for pleasure signals is low, people will be more attracted to plesure, and will be ready to take risks. Also, when pain is common and plesure is scarce, people will take more risks, to achieve pleasure. ===Choosing Between Options===
[[File:Neural network two paths implications.jpg|500px|thumb|center]]