** ''Story Telling'': “story-telling” is the most important component of alternative forms of communication. They demonstrate that “story-telling” can play a central role in deliberative processes: “we find that narrative’s conventional openness to interpretation – in essence, its ambiguity – proved a surprising deliberative resource for people with marginalized points of view.”<ref>[http://www.socsci.uci.edu/~polletta/Articles%20and%20Book%20Chapters_files/2006%20polletta%20lee%20telling%20stories%20asr.pdf Polletta, F., & Lee, J. (2006). Is telling stories good for democracy? Rhetoric in public deliberation after 9/11. American Sociological Review, 71(5), 699–721. p.710]</ref>. They use "sourcing" acording to Stormer-Galley<ref>Stromer-Galley, J. (2007). Measuring deliberation’s content: A coding scheme. Journal of Public Deliberation, 3(1), 12.</ref>