People express less self-regarding preferences in games framed in social contexts than in games framed in market contexts<ref>Eiser, J. R., & Bhavnani, K.-K. (1974). The effect of situational meaning on the behaviour of subjects in the Prisoner’s Dilemma Game. European Journal of Social Psychology, 4(1), 93–97.</ref>. The cooperative disposition of an agent is also connected with the question of whether the agent conceptualizes a given situation in terms of an “I”-frame of self-interest, or a “we”-frame ofcollective interest. <ref>Michael Bacharach, ‘‘We’ Equilib ria: A Variable Frame Theory of Cooperation’, Working paper, Institute of Economics and Statistics, University of Oxford, 1997</ref><ref>Michael Bacharach and Michele Bernasconi, ‘The Variable Frame Theory of Focal Points: An Experimental Study’,Games and Economic Behavior, 19 (1997), 1-45.</ref>