* [http://en.wikipedia.org/wiki/Confirmation_bias Confirmation bias]

* The [http://en.wikipedia.org/wiki/Affect_heuristic affect heuristic] is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. In this case the emotion is the theory that leads to the decision.

==Refernces==