Liberalism and conservatism (LibCon) is a phrsae taken form the political scene, but it may apply to commerce, fashion and other social attitudes. In commerce, liberals, or early adopters, are people who tend to buy the newst products, while conservatives look for well tested products, who are old-fashiond<ref>Rogers Everett M., 1962,Diffusion of Innovations, Free Press of Glencoe, Macmillan Company</ref>. Although the phenomena is well knowen, It's cahrectarisitc are buffleing. A well knowen attemt attempt to [[Paper: Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995|the phenomena was done by Lakoff]]<ref>[http://www.charlielawing.com/metaphor_and_politics.pdf Metaphor, Morality, and Politics, Or, Why Conservatives Have Left Liberals In the Dust ,George Lakoff, 1995]</ref>. Lakoff put liberals on the carring and empathic moral and the conservatives on the strong moral, which divide the world in to good and evil.   Conservatives are more fearful, while liberals are more calm<ref>[http://www.sciencemag.org/content/321/5896/1667.full Political Attitudes Vary with Physiological Traits, 2008, Hibbing et al. Science] ([http://www.talyaron.com/wiki/index.php?title=Political_Attitudes_Vary_with_Physiological_Traits,_science_2008 Hebrew summery])</ref>.