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→Conservative metaphors
'''Moral Authority''': Moral authority is patterned metaphorically on parental authority, where parents have a young child's best interests at heart and know what is best for the child.
:'''The Nation-as-Family''' Metaphor :What links Strict Father family-based morality to politics is a common metaphor, shared by conservatives and liberals alike -- the Nation-as-Family metaphor, in which the nation is seen as a family, the government as a parent and the citizens as children.
'''Morality is Obedience''': Just as the good child obeys his parents, a moral person obeys a moral authority, which can be a text (like the Bible or the Koran), an institution, or a leader.
'''Moral Wholeness''': We speak of a "degenerate" person, the "erosion" of moral standards, the "crumbling" of moral values, the "rupture" or "tearing" of the moral fabric. Wholeness entails an overall unity of form that contributes to strength. Thus moral wholeness is attendant on moral strength.
'''Counter liberalism example''': From the perspective of these metaphors, multiculturalism is immoral, since it permits alternative views of what counts as moral behavior. Multiculturalism thus violates the binary good-evil distinction made by Moral Strength. It violates the welldefined moral paths and boundaries of Moral Bounds. Its multiple authorities violate any unitary Moral Authority. And the multiplicity of standards violates Moral Wholeness.
'''Moral Self-Interest''': It is based on a folk version of Adam Smith's economics: if each person seeks to maximize his own wealth, then by an invisible hand, the wealth of all will be maximized.
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