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====Options====
To achieve creativity we should start with free brainstorming, synthesis and the selecting. We should try to design from high level to low level. In each level we should use several options and select from them by using parmeters of theories ([[corroboration]]), values and [[ROI]].
====Synthesis====
To try to make the process more knowledgeable and more effective, one might try to synthesize between different options. She might also try to find new solutions, when other options are been criticized.
====Selection====
According to the goals, the [[ROI]], the corroboration of the theories, the exprience and the values, the group should select minmum set of options to put to the test.