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Decision making

1,293 bytes added, 13:22, 17 February 2013
Fear Baised Observations
=====Fear Baised Observations=====
People that are [[FFFF|stressed]] may look at their surrounding in more dichotomic view, sorting the social world in to good and bad, and will generalized from very few observations. Especially if the subject of observation is categorized as bad. For instance if a member of another ethnic group will behave in a negative way, the observer will conclude that all the members of the ethnic group behaves in a similar negative way. This is due the need of the [[FFFF]] system, which is activated feeling of emergency, to make very fast decisions. It has to decide whether other subjects may harm us or help us. Usually, Conservatives are more liable to dichotomic views, caused by fear<ref>[http://faculty.virginia.edu/haidtlab/jost.glaser.political-conservatism-as-motivated-social-cog.pdf Johen, J., Glaser, J., Kruglanski, A., & Sulloway, F. J. (2003). Political Conservatism as Motivated Social Cognition. Psychological Bulletin, 129(3), 339–375.]</ref>, but there are observations that people with far left-wingers also may have inclination to dichotomic observations. The Marxists theory divide the world in to proletarions and owners of the means of production, the frist are good, while the latter are bad, and the redumption of the working class can only come after a strugle between the two parties.
 
=====Affect heuristic=====
The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. It is a subconscious process that shortens the decision-making process and allows people to function without having to complete an extensive search for information. It is shorter in duration than a mood, occurring rapidly and involuntarily in response to a stimulus. Reading the words "lung cancer" usually generates an affect of dread, while reading the words "mother's love" usually generates an feeling of affection and comfort. The affect heuristic is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with a stimulus. It is the equivalent of "going with your gut". If their feelings towards an activity are positive, then people are more likely to judge the risks as low and the benefits high. On the other hand, if their feelings towards an activity are negative, they are more likely perceive the risks as high and benefits low.
===Baised Perception===