Social motivation is the motivation to act as a group. When we design social movements we should think about what motivates members to contribute.

All movements start with a lack in some common [[need|needs]].

Motivation can grow to some extent by creating [[FFFF]] feelings of goods and bad when we are the good ones. This approach will result in conflicts in the lifespan of the movement. People who think with FFFF cannot go for subtle decision-making.

A better way is to create a highly moral way of conducting operations. We should conduct our businesses using [[PFC]] and add the [[Values of deliberative-democracy|values of deliberation]]. The motivation will increase as William will implement these motivational points.

# Alignment of values