3,078
edits
Changes
System 1
,→Effects
==Effects==
People tend to use system 2 for material purchases, while using system 1 for experiential purchasing<ref>[http://www.acrwebsite.org/volumes/v43/acr_vol43_1019280.pdf Gallo, Iñigo, et al. "The Heart and the Head: On Choosing Experiences Intuitively and Possessions Deliberatively." Journal of Behavioral Decision Making (2016).]</ref>.
===Anchor effect===