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[[File:CognitiveElements.png]]
'''[[Need]]''': every Every decision starts with a [[need]] or needs. Need is a biological process in the brain, signaling that there is a lack of some resources. The resources may be physical resources or emotional resources. From a psychological perspective see [[Maslow's hierarchy of needs]]. '''[[Question]]: A question is a mental tool that help gather information and start a decision process, on how to fulfil the need.
'''[[Options]]''': A need can be [[reward|fulfilled]] in many ways. Every way is an “[[option]]”.