It seems to be reinforeced by rewords<ref>[http://bernhard-hommel.eu/Van%20Steenbergen%20et%20al.%20(2012).%20Reward%20valence%20modulates%20conflict-driven%20attentional%20adaptation.pdf Henk van Steenbergen, Guido P.H. Band & Bernhard Hommel, Reward valence modulates conflict-driven attentional adaptation: Electrophysiological evidence, Biological Psychology 90 (2012) 234–241]</ref><ref>Senne Braem, Tom Verguts, Chantal Roggeman, Wim Notebaert, Reward modulates adaptations to conflict, Cognition (August 2012), doi:10.1016/j.cognition.2012.07.015</ref>