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→Characteristics of System 1
* responds more strongly to losses than to gains (loss aversion)1
* frames decision problems narrowly, in isolation from one another.
==Effects==
===Achor effect===
===Repititions===
Robert Zajonc first demonstrated the ‘mere exposure effect’.
[http://aeon.co/magazine/altered-states/why-we-love-repetition-in-music/ Repitition effect in music hits.]
==References==