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In this papae I will make an effort to give a coherent view of the cartrization of the lib-con phenomena, and will try to give also a coherent mechnism for the causes of lib-con, based on recent years research in psychology and neurocognitive.
==Letriture review==
===Charectristics of Lib-Con===
Liberalism and conservatism (LibCon) is a phrsae taken form the political scene, but it may apply to commerce, fashion and other social attitudes. In commerce, liberals, or early adopters, are people who tend to buy the newst products, while conservatives look for well tested products, who are old-fashiond<ref>Rogers Everett M., 1962,Diffusion of Innovations, Free Press of Glencoe, Macmillan Company</ref>.
===Causes of Lib-Con===