Neuropsychology elements in decision making
Decsions are conducted in a "logical" the manner through the cognitive elements of decision making. Yet this "logical" thinking is mostly not common. usually people are influenced by an "illogical" ways of thinking. scientists from several disciplines were able to describe these "illogical" ways of thinking, and some of the neural and cognitive mechanism that produce the "illogical" thinking.
Thinking fast, thinking slow
One of the most known ideas about illogical thinking is the system 1 and system 2 methods of thinking popularized by Daniel Kahnman in his book "Thinking fast, thinking slow"[1]. Khanman describe two systems the brain uses to reason about the world. The first, system 1, is a heuristic method of thinking. when we try to choose a solution, most of the times, we will use system 1, which is fast and do not cause high cognitive load. The problem with system 1, is that is tend to be wrong when the solution is not a simple solution, and that people tend to depend upon system one for most of their decision making. Another problem that is similar to system 1 fast thinking, is that most people tend not to recognize their lack of knowledge in the subject of decision making[2][3][4][5]..
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References
- ↑ Khanman D., 2011, Thinking fast, Thinking slow p. 36
- ↑ Kruger, Justin; David Dunning (1999). "Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments". Journal of Personality and Social Psychology 77 (6): 1121–34.
- ↑ Kennedy, Ellen J., Leigh Lawton, and E. Leroy Plumlee. "Blissful ignorance: The problem of unrecognized incompetence and academic performance." Journal of Marketing Education 24.3 (2002): 243-252.
- ↑ Dunning, David, et al. "Why people fail to recognize their own incompetence." Current Directions in Psychological Science 12.3 (2003): 83-87.
- ↑ Dunning, David, Chip Heath, and Jerry M. Suls. "Flawed self-assessment implications for health, education, and the workplace." Psychological science in the public interest 5.3 (2004): 69-106.