Decision Focused Public Engagement model

The Decision Focused Public Engagement model was developed by Roger Bernier, a U.S. Department of Health official, who sought a way to engage the public and involve 'ordinary citizens' in formulating health policy regarding ethical issues. The model stands out with its focus on only 'non-expert' participants, making a clear a separation between science and ethics.

Background

When trying to formulate government policy on infant vaccination, Roger Bernier was shocked to see how anti-vaccination activists were quick to dismiss concrete scientific evidence showing no connection between vaccines and the development of autism in infants. He realized that ‘hard’, empirical evidence was not enough to convince a public already entrenched in their views. There was a basic trust issue with many citizens simply not willing to listen to the scientific and medical experts.

Bernier decided that increased public engagement was needed to bridge this gap of mistrust. Instead of trying to engage the public in the debate around vaccinations and autism, he decided to try his experiment on the issue of pandemic influenza. He believed that while the public already had entrenched opinions that would be hard to change about the autism claims, the issue of pandemic influenza was relatively unknown and the participants could therefore begin the experiment with a ‘clean slate’.

He decided to use the problem of pandemic influenza vaccination prioritization to try a new public engagement model.