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Decision making in social networks

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Contents

The speed of meme propogation

Hi delta of percived Value make meme propogate faster

In a theoretical model on decisions in social networks (also called innovation adaptation), it was found that as the gap between the individual ́s perception of the options is high, the adoption speed increases if the dispersion of early adopters grows. Laciana, C. E., & Rovere, S. L. (2011). Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies. Physica A: Statistical Mechanics and Its Applications, 390(6), 1139–1149.</ref>.

Common opinion hub make meme propogate faster

It was also found that when there are hubs of common opinion the spread of adopting new ideas become faster[1].

Size of networks

Max size of personal network

In twitter it seems that Dunbar's number is valid[2]


References

<references>
  1. Laciana, C. E., & Rovere, S. L. (2011). Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies. Physica A: Statistical Mechanics and Its Applications, 390(6), 1139–1149.
  2. Gonçalves, B., Perra, N., & Vespignani, A. (2011). Modeling users’ activity on twitter networks: Validation of dunbar's number. PloS One, 6(8), e22656.