TDO

Theory dependence observation (TDO),also known as conformation bias, is a tendency to put emphesiess on observations that corroborate our theories and avoid or add auxiliary theories to observations that contradict our theories.

Good article from the blog of the world bank about TDO, with two references to articles.

important research that's how that people tend to stick to evidance that support their theory

See Also

• Confirmation bias
• The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or "affect" in psychological terms, plays a lead role. In this case the emotion is the theory that leads to the decision.
• Shaping theory to adapt to reality