Summery
Lakoff set several moral metaphors used liberals and conservatives.
Conservative metaphors
The most important is strength metaphor:
- Good
- Being good is being upright
- Morality is strength (Conservatives tel you to stand up and fight. It correlate with the FFFF for fighting against danger to survive. Tal Yaron 13:12, 15 August 2012 (IDT))
- Bad
- Being bad is being low
- Doing Evil is falling
- Evil is a force (Conservatives tend to see evil as something done by somebody, and this relate to the FFFF mode of somthing that try to harm us. Tal Yaron 13:10, 15 August 2012 (IDT))
references