Gossip

Gossip has been researched in terms of its evolutionary psychology origins. This has found gossip to be an important means by which people can monitor cooperative reputations and so maintain widespread indirect reciprocity. Indirect reciprocity is defined here as "I help you and somebody else helps me." Gossip has also been identified by Robin Dunbar, an evolutionary biologist, as aiding social bonding in large groups. With the advent of the internet gossip is now widespread on an instant basis, from one place in the world to another what used to take a long time to filter through is now instant.

The term is sometimes used to specifically refer to the spreading of dirt and misinformation, as (for example) through excited discussion of scandals. Some newspapers carry "gossip columns" which detail the social and personal lives of celebrities or of élite members of certain communities.

Gossip take up to 2/3 of converastion time. It's suggested role is to defend aggainst free riders (parazite), or basicly against ingustice.

Gossip, I think, is dervied from the need to talk with others and look at problems from other perspective. It is a basic need to share in order to let the group coordinate more easly. While gossiping, people can create better SONs, and commun culture. Therefore people uses more time in gossiping then in In people with low self-esteem and FFFF or system 1 decison making system, the gossip is used to get reasurance that we are OK, and the others are bad. Therefore when there is a society with high precentage of system 1/FFFF decision system (conservatives), we may observe a lot of smear campains. In social wars, partisans may try to harm other by smear campain, carried by gossip.