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{{stub|[[User:WinSysop|Tal Yaron]] 18:57, 12 January 2013 (IST)}}
When a person try tries to evaluate if a participation in a group is worthwhile, he takes in to consideration several factors. He we will first see if the group is serving his purposes. Can the group promote his ideological needs (sum of all needs)? Can it serve his social needs (Masslow3,4)? Can it help him on his professional achievements (Masslow 1,2,3,4)?
He will then ask how much the group is already promoting the needs. He will try to invest minimum resources to get maximum benefits. He will look for the most effective group '''he observe''' to promote his needs.