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===Biased Observations===
====Media Baised Observations====To sell , the meadia needs to make the media should produce interesting news intresting, so therefore it will describe only events that may intrest interest it's public. Kahneman suggest suggested that the reason he thought that politicians fornikate fornicate more then physician and lawyers, is because since politicians are the subject of news, while the others do not make headlines when the they are cought caught in adultery (p. 7). He suggest suggested that the [http://en.wikipedia.org/wiki/Media_bias media bias] will influance influence much of what we think about the world, and divert our ability get well informed and unbiased information. ====Emotional Baised Observations==== People that are [[FFFF|stressed]] may look their surrounding in more dichotomic view, sorting the social world into good and bad, and will generalized from very few observations. Especially if the subject of observation is categorized as bad. For instance if a remember of another ethnic group will behave in a negative way, the observer will conclude that all the members of the ethnic group behaves in a similar negative way.
==Brain process involving decision making==